IFF Fashion Editorial AW 2013

A look into the IFF photo shoot production process, the L’Atelier behind-the-scenes video offers an in-depth view into the interplay between models, stylists and photographers as they set the scene and create the mood necessary for a successful shoot. The Artist Atelier is an inside studio project created for IFashionFactor marketing campaign for the FW 2013/14 collection. We put on scene a project on canvas painted in dark Renaissance lights but with modern shapes and drapes. The shadows and gold touch of the looks recall the richness of the queens, the women who left a trace behind them while passing through time. The photography of this shoot reveal the strong emotions of all the subjects involved in the projects as for our customer is the image of the evolution of the boldest woman ever.