L'amour Toujurs Catalog SS 2015

When IFF conceptual stylist Iraida Florea first saw The Pearl’s cabaret stylings her first inspirational leap was to the Coco Chanel story. Coco got started in the cabaret before boldly stepping forward and changing the fashion world. Iraida completed the concept with L’Amour Toujour lingerie, naming it “Coco In Lingerie.” The concept evokes Coco’s boldness, independence and strength, as well as the feminine qualities of softness and seduction. An editorial photoshoot concept by ifashionfactor.com